Sunday, April 20, 2008

Where'd you learn that? A COMMERCIAL?

Dear No One in Particular,

I feel I need to confess something.

I love the Geico Cavemen.

I think they're totally rad. I've loved them since the very first commercial aired. Roykopp's "Remind Me" is my ringtone (you know, the song that plays when the caveman is in the airport).

They're successful because they're genuinely witty commercials. The dialogue pops and the actors are actually quite talented. The cavemen are just developed enough to make the commercials bitingly intelligent.

I was a teeny bit bummed when the commercials stopped airing, and they attempted to make a TV show about them. I could go on and on and on about how painfully flawed it was to try and make something more out of these commericals, but the Wikipedia entry does a good job of pointing out the anthropological flaws. My 2-bit take? These commercials work as 30 second spots because they're just a peek into the lives of these very bitter, very witty cavemen. To delve further would be boring, and to try and make it more than that would take away from the original charm. You can only fill a show with so many blistering one-liners. (I'm starting to lose interest in House for this reason; although, to their credit, House has a bit more substance to it than car insurance commercial spin-offs.)

At any rate, imagine my delight when the cavemen commericals reappeared! The Boy loves them just as much as I do, and while I was attempting to write my paper, he called me into the living room to show me the new caveman spot. It's a brilliant merge with the History Channel.

It's a bit longer than the average commercial, but it's just as bright.

Also: The Caveman's Crib is an entertaining website. I posted a direct link to my favourite (and the original) part of the website. I love the library section in particular.


P.S. I'm over halfway done with my paper! Ok, over halfway to the minimum word count, but in my mind it's the same thing!

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